martes, abril 21, 2009

Blogger, America's new profession

Today I came up, via twitter, with an article on the Wall Street Journal about blogging in America: "America's Newest Profession: Bloggers for Hire". Among nearly 20 million bloggers in the US, 1.7 million out of them manage to get some income from their blog, and nearly 500.000 manage to make a living out of their blogs or blogging for others.

The article is worth reading revealing some interesting data. Within the US, Washington is the city with more bloggers, which according to the Wall Street Journal turns it into the blogging capital of the world. To be honest, I'm not sure about this, I would like to check some figures from Japan, and specially, from China where blogging is becoming very popular and has an user base higher than US. If China has not catched up US yet, it'll do it soon.

Turning back to the article, another interesting data is the amount of visits needed to earn a living. Around 100,000 unique visits per month are needed to make a US average salary or 75,000 USD$ / year.

It also gives some food for thought about other not less important issues as the growing importance of casual bloggers, generally working as freelancers, over professional journalists, the need for trusting relying sources of opinion and take responsibility for that, the overall excess of opinionated information and the lack of regulation on what has turned to be the fastest growing profession of this brand-new century.

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